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Discussion board question: Integrated marketing communication
You are developing an IMC plan that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories.(This is of course in light of recent issues that have been in the media regarding deaths and unsafe workplaces.)
Explain what appeals would you use and why? What would you avoid.
Case Study: A new campus for the University of Rummidge
Identify a Fortune 500 company that should use strategic alliance rather than going alone for its international expansion.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
Please compare and contrast economic, market, and relevancy value.
The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.
Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..
The purpose of this assignment is to enable the student to understand buyer behaviour, the purchase decision-making process, marketing research techniques for the development of marketing plans, assessment of different information and customer satisf..
The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..
Project that required to plan and strategize effectively. If you use your time efficiently. You are to create a report that analyzes marketing research conducted by you for any company.
The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..
Develop a marketing plan on a product or service and describe Product applications in marketing, Role of Internet in marketing the product, Consumer profile, Naming the product, Conclusion.
The module provides an introduction to the Fundamentals of marketing through implementing and monitoring marketing activities, touching also on the need to ndevelop product knowledge.
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