Integrated marketing communication

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Reference no: EM131190

Discussion board question: Integrated marketing communication

You are developing an IMC plan that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories.(This is of course in light of recent issues that have been in the media regarding deaths and unsafe workplaces.)

Explain what appeals would you use and why? What would you avoid.

Reference no: EM131190

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