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Develop a marketing plan on a product or service

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Reference no: EM13606

Develop a marketing plan on a product or service and describe Product applications in marketing, Role of Internet in marketing the product, Consumer profile, Naming the product, Conclusion.

1. Introduction

2. Product Application in Marketing

  • Key Drivers for Credit Cards
  • Consumer spending
  • Number of broadband connections
  • S&P 500
  • Per capita disposable income
  • Regulation

3. Role of Internet in marketing the product

4. Consumer Profile

5. Naming and Marketing the Product

  • Technological Advancement
  • Access to the latest available and most efficient technology and techniques
  • Low operating costs
  • Use of specialist equipment or facilities
  • Ability to effectively change community behaviour
  • Economies of scale
  • Comply with government regulations
  • Internal competition
  • External competition
  • American Express Card Details
  • Cutting-edge programs
  • Financial Performance
  • Blue Credit Card

6. Conclusion

7. References

Reference no: EM13606

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