Influence of social media on the personal sales process

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In the studies you were asked to find an article that addresses the influence of social media on the personal sales process. Based on that article (and, if applicable, other things you have read or experienced), how might social media support a sales initiative? What costs, values, risks and/or rewards are often tied to these tools?

Include the APA-formatted reference for the article, as well as a link, in your post.

Reference no: EM131441367

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