Industry classification systems do for the marketer

Assignment Help Operation Management

Reference no: EM132308563

1. What do industry classification systems do for the marketer?

a. Manage databases of business customers with high profit potential.

b. Separate various businesses into different categories based on whether they offer business or consumer goods and services.

c. Categorize organizations into groups based on such factors as the types of goods and services provided.

d. Provide an automatic guide that will allow marketers to determine the profit potential of customers with a high degree of accuracy.

e. Help marketers locate the buying center and the major influencers in organizations with high profit potential.

2. In the business buying decision process, what comes after problem recognition?

a. develop product specifications

b. contact the buying center

c. evaluate the supplier's and product's performance by comparing it with specifications

d. search for and evaluating potential suppliers

e. select the product to be purchased and the supplier

3. Which of the following is an example of derived demand?

a. An increase in airfare prices has not had much of an effect on demand for business travelers.

b. A decrease in the prices of oranges has led to more orders of orange juice.

c. Sales for bathing suits jump in the summer, especially in hotter regions.

d. An increase in windshields has led to an increase in windshield wipers.

e. An increase in coffee drinking is prompting coffee shops to order more coffee grinders

4. _____________ and ______________ are part of the reseller market.

a. warehouses and technology firms

b. producers and wholesalers

c. retailers and manufacturing firms

d. retailers and nonprofits

e. retailers and wholesalers

5. Suppose the government wants to hire a firm to build a new road. What method of business buying will it most likely use?

a. sampling

b. inspection

c. sole sourcing

d. description

e. negotiation

6. Protection against retaliation under the Civil Rights Act of 1964 does not extend to an employee who answers questions during an employer’s internal investigation of another employee’s complaint.

True

False

Reference no: EM132308563

Questions Cloud

Drive high performance in company with some examples : Explain the 7 habits that can drive high performance in the company with some examples?

Using one propane-fueled bus during its life cycle : The total cost of using one propane-fueled bus during its life cycle

Specific industries do to ensure sustainable supply chain : What must all companies do, and what must specific industries do to ensure a sustainable supply chain?

Non-traditional media and earned social media : Explain the following termas- non-traditional media, social media influencers and earned social media.

Industry classification systems do for the marketer : What do industry classification systems do for the marketer? Which of the following is an example of derived demand?

Explain their failure to attain health and wellness goal : Describe three (3) defense mechanisms that the consumers could use to explain their failure to attain this health and wellness goal.

Is southwest strategy sustainable : What differentiates Southwest Airlines from its competitors to make it successful? Is Southwest’s strategy sustainable?

Consumer perception concepts-figure and ground-grouping : Explain each of the following consumer perception concepts: figure and ground, grouping and financial risk.

Some of critical points to capture in elevator pitch : Outline some of the critical points to capture in an elevator pitch. Explain why each point is important.

User Account

All Pages