Explain their failure to attain health and wellness goal

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1. Describe three (3) factors that could motivate consumers to use the services provided by a health and wellness brand (describe the brand in your response) to achieve a specific health and wellness goal; write at least 2 sentences about each factor; and

2. Assume that the consumers fail to achieve their health and wellness goals. Describe three (3) defense mechanisms that the consumers could use to explain their failure to attain this health and wellness goal. Write at least 3-4 sentences about each defense mechanism. As part of your response, you should state at least one health and wellness goal that consumers had set. Do not write only generalizations; state specific things they may do that reflect the defense mechanism.

Reference no: EM132308562

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