Reference no: EM13360775

Incremental value analysis

Currently, the A-Z Hardware store is closed on Sundays. The weekly rent of the store is $2,800, a sizeable amount compared to their weekly profits of $7,000. The owner of A-Z exclaims, "We are wasting $400 ($2,800/7 days) in rent for every Sunday we keep the store closed." He would like to open the store on Sundays as well. He expects the increased cost of sales-force compensation to be $1,500 and utility to be $500 per Sunday. Sales on a Sunday are expected to be $15,000. The cost of these items is expected to be 80% of the sales revenues ($12,000).

Required:

If sales on Sundays do not affect sales the rest of the week, what will be the weekly profit should the hardware store open on Sundays? _____________

Assume that the $5,000 loss in sales to competition can be prevented if A-Z opens the store on Sundays. The current weekly profit is $7,000 and the expected Sunday sales is $15,000, 40% of which would have occurred on other days of the week.

Required:

Should the hardware store open on Sundays? Yes No