Incorporate the role of managing customer relationships

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Reference no: EM131709609

I need to do the following for a family owned retail store without a customer relationship program.

1. incorporate the role of managing customer relationships within the company's overall business goals and marketing strategy;

2. apply metrics to measure the success of customer relationship management efforts;

3. differentiate customers by loyalty segments;

4. evaluate technology-related tools (CRM) that will support various customer relationship management programs and goals;

5. design customer loyalty strategies and programs;

6. design customer service policies and strategies.

Reference no: EM131709609

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