In the case of social media influencer marketing

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Reference no: EM131754550

In the case of social media influencer marketing, which of the following is NOT TRUE?

a. Social media influencers can be mega-, macro-, or micro-influencers.

b. Brands use social media influencers to enhance brand-consumer engagement.

c. Social media influencers are celebrity endorsers with large followings on social media.

d. Influencer marketing is a type of marketing that focuses on using key leaders to drive a brand’s message to the larger market.

e. Social media campaigns using influencers provide real-time statistics to show whether or not communication objectives are being met.

Reference no: EM131754550

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