Reference no: EM132225348
1. In a standard supply and demand curve the following is usually true options:
A) as price increases the demand will drop
B) the curve will eventually become flat
C) as demand increases the price will drop
D) as price decreases the demand will increase
E) A and D
2. In the SMART model which of the following would be an example of “M”.ptions
A) the number of unique visitors to our Web site
B) revenues
C) an advertising campaign
D) a and b
E) none of these fit “M”
3. Walmart’s supply chain management system is an example of which of the 7Ps of marketing?
1) promotion
2) Price
3) Place
4) People
5) Premium
4. When Coke sends its Happiness Machine to a university campus this is an example of ________________________marketing.
1) way cool
2) guerrilla
3) direct
4) ambassador
5) buzz
5. Which of the following is true about how marketers use big data?
1) highly targeted ads that personalize the online buying the experience
2) customized direct mail collateral incorporating personal information
3) creating highly segmented groups that share very specific media behaviors
4) none of these are common uses of big data
5) all of the above are true about the uses of big data