Reference no: EM132225352
1. Wally World, a huge discount grocery store chain, is implementing a new point of sale and inventory system that automatically orders what is sold. This is an example of which part of the 7Ps :
place
people
product
process
promotion
2. Which of the following can be used to eliminate "common" causes of variation?
statistical process control
Pareto charts
process mapping
they cannot be eliminated
3. When developing a marketing plan, which of the following would I probably not include?
Competitive analysis
Product description
Capacity analysis
SWOT
Promotional and advertising plan
4. Mike is sitting outside his neighborhood computer store at midnight waiting for the about to be released Z-phone, which has features never seen before in a wireless device. Which consumer category does Mike best fit?:
Innovator
Early adopter
Hopeless computer nerd
Technical majority
Sony’s largest target market
5. Kibbles Dog Food Kreators has been surveying its customers and conducting focus groups to determine what dog owners think is important in the product they choose for their pets and what they are willing to pay for it:
product analysis
annoying pet owners
systematic data interpretation
market segmentation
market research