Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
You have met with your client and colleagues about last week's marketing plan draft. Based on the feedback from your colleagues and others, you are now ready to pull the completed final plan together.
Part 1 (500-700 words)
Based on feedback from your peers in the discussion thread and comments on your Individual Project, make any final revisions to the following sections:
Company overview: Add the information from your Week 1 Individual Project that describes your company (50-100 words).
Competition: Add the information from you Week 1 Individual Project about the top competitor of your brand (50-100 words).
Research and the marketing strategy: Add the information from your Week 2 Discussion Board about the importance of research and marketing strategy for the brand. Add information from the strengths, weaknesses, opportunities, and threats (SWOT) analysis in this section (50-100 words).
The marketing mix objectives: Add the information from your Week 1 Individual Project with the objectives of the marketing mix for your brand: product, price, place, and promotion (50-100 words).
Product positioning strategy: Add the positioning strategy for your product that is designed to change the perception of the current product by the targeted customer group from your Week 2 Individual Project (50-100 words).
Customer profile: Include the details related to your customer's demographics and psychographics and the two segments that you created from your Week 3 Discussion Board and Individual Project assignments (50-100 words).
Marketing communications: Write a section that explains an advertising or messaging concept to help tell customers about the brand. Think about a television commercial, radio spot, print or banner advertisement, or a social media message (50-100 words).
Distribution of the product: Explain 1 place to sell your product (25-50 words).
Part 2 (300-400 words)
Add the following 2 sections:
Executive summary: Write 100-150 words highlighting key points about the plan. It should act as an abstract that explains the current marketplace and customer market to management. It should outline major sections of the plan.
Global opportunities: Select 1 country where the product could be successful. Explain how your product could be expanded into the global marketplace by writing a narrative of 200-300 words that justifies the following:
The country's current marketplace and competitive environment
The country's economic situation
1 cultural value that matches your home country's product values
2 demographic characteristics of your proposed target market
The recommendation for expanding into the selected global market, or a general statement that outlines the conducted research
Your final marketing plan should include all of the following sections:
Executive Summary
Company Overview
Competition
Research and Marketing Strategy
The Marketing Mix
Product Positioning Strategy
Customer Profile
Marketing Communications
Distribution of the Product
Global Opportunities
When and why audio conferencing is appropriate to virtual collaboration, and check its particular advantages and disadvantages.
why should organizations engage in hr planningwhy should organizations engage in hr planning? why do some organizations
You are the HR manager for an upscale retail store which sells clothing, shoes, handbags, and other accessories. Due to the economic downturn, the company has experienced a significant reduction in earnings, resulting in the layoff of a number of ..
You are the HRIS coordinator in the human resources department. As such, you enter data, run reports, and maintain the system. The HRIS system you are using is ten years old, located on a single computer, and not networked.
What recommendations would you make to senior management for the upcoming year? Note that stating you have no advice or that management should keep doing what they have been doing, is NOT acceptable.
Human Resources; Preparing for Interviews - choose an interviewing style and design 10 questions. Document your reasoning.
explain how equal employment laws apply to personnel recruiting activities.discuss five main things you would do to
question about resources to support personal growth and developmentwhere would you look for the resources to support
Balanced scorecard and performance evaluation - Explain in detail how a balanced scorecard could be used for performance evaluation at an organization
what is logistics and what does someone in logistics do? explain logistics involved in one service supply chain say a
customer-centered strategyhow can a manager ensure that job evaluation or skill-competency-based plans support a
Explain the concept and key elements of a balanced scorecard - Design a process for integrating balanced scorecard metrics in order to plan, implement, and evaluate the impact of quality improvement, innovation, and organizational transformation e..
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +1-415-670-9521
Phone: +1-415-670-9521
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd