Implementation aspect of the marketing plan

Assignment Help Marketing Management

Reference no: EM133858483 , Length: word count:3500

Marketing Plan - Strategic Marketing Plan and Presentation

Topic - ATLASSIAN

Assessment Details

Written Marketing Plan:
Focus on the implementation aspect of the marketing plan. Your group will refine the recommendations from Assessment 2 and propose comprehensive marketing strategies for the business/organisation selected previously.

Please ensure you incorporate the feedback your group received in Assessment 2 (Marketing Plan Part 1).

Written Marketing Plan:
Focus on the implementation aspect of the marketing plan. Your group will refine the recommendations from Assessment 2 and propose comprehensive marketing
strategies for the business/organisation selected previously.

Structure of the Report
Your written report should cover the following aspects of the marketing plan:
Positioning Strategy - Propose a clear positioning strategy:
Determine the position of the business in the market.
Differentiate the value delivered to the target market from competitors.
Include a Positioning Map: Refer to the example provided in the lecture (Week 5: Segmentation, Targeting, and Positioning).

Marketing Objectives - Specify the Marketing Goal:
Objectives should follow the SMART model (Specific, Measurable, Attainable, Relevant, and Timebound).
Include a SMART Model Based Infographic: Refer to the example provided.

Marketing Mix Programmes - Suggest a Marketing Mix (4Ps):
Detail strategies to promote and sell the product/services to the target market.
Include a Marketing Mix Diagram/Infographic: Refer to the example provided.

Projected Marketing Expenses - Outline the Cost Involved:
Include tables, graphs, or other data visualization tools to show marketing expenses.

Evaluation and Controls - Analyse Metrics:
Quantitative and qualitative metrics associated with the marketing plan.
Suggest control measures to evaluate performance.

Action Programmes - Present a Detailed Plan:
Outline how major marketing tasks will be managed and implemented, specifying time, actor, and action.
Include an Action Plan Chart: Refer to the example provided.

Collateral Material - Suggest Creative and Effective Marketing Collateral:

Examples: Social media post content, advertising content, newsletter, mission statement.
Important discussion points for consideration in your assessment

Suggested Structure: Written Report (3,500 words)

1. Cover page
Title of the report
Group members' names and ids
Course title and code
Instructor's name
Date of submission

2. Executive summary
Brief overview of the marketing plan
Key findings and recommendations

3. Table of contents
List of sections and page numbers

4. Introduction
Background of the business/organisation
Purpose and scope of the marketing plan

5. Positioning strategy
Proposed positioning strategy
Differentiation from competitors
Positioning map (include a visual)

6. Marketing objectives
Specific marketing goals
Smart objectives
Smart model infographic

7. Marketing mix programmes
Product
Price
Place
Promotion
Marketing mix diagram/infographic

8. Projected marketing expenses
Detailed cost breakdown
Table/graph of marketing expenses

9. Evaluation and controls
Quantitative and qualitative metrics
Control measures
Examples of performance metrics

10. Action programmes
Detailed action plan
Time, actor, and action
Action plan chart

11. Collateral material
Suggested marketing collateral
Examples: social media content, advertising, newsletters, mission statement

12. Conclusion

Summary of key points
Final recommendations

13. References

List of all sources cited in the report

14. Appendices
Additional charts, diagrams, or supporting documents

Suggested Contents: Presentation (15 minutes)

Slide 1: title slide
Title of the presentation
Group members' names
Course title and code
Slide 2: Introduction
Brief background of the business/organisation
Purpose of the marketing plan
Slide 3: Executive summary
Key findings and recommendations
Slide 4: Positioning strategy
Proposed positioning strategy
Differentiation from competitors
Positioning map (visual)
Slide 5: Marketing objectives
Specific marketing goals
Smart objectives
Smart model infographic
Slide 6: Marketing mix programmes
Overview of the 4ps (product, price, place, promotion)
Marketing mix diagram/infographic
Slide 7: Projected marketing expenses
Detailed cost breakdown
Table/graph of marketing expenses
Slide 8: Evaluation and controls
Metrics for evaluation
Control measures
Slide 9: Action programmes
Detailed action plan
Action plan chart
Slide 10: Collateral material
Examples of suggested marketing collateral
Visuals of social media posts, advertising, newsletters, mission statement
Slide 11: Conclusion
Summary of key points
Final recommendations
Slide 12: Q&A

Open the floor for questions and answers

Reference no: EM133858483

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