IMPLEMENTING THE MARKETING PLAN

 Planning good strategy is just the start - it counts very little if organization fails to implement it accurately. Main reasons for poor carrying out are isolated planning, Some of the organizations employ 'professional planners' whilst others leave the task of developing strategic plans to top management and leaving details of the implementation to lower-level managers can spell poor or no implementation at all.

Marketing strategy and marketing performance are linked by an implementation system consisting of five related elements. At last marketing control involves evaluating the results of marketing strategies and plans and taking corrective action to ensure that objectives are attained. It then measures its performance in marketplace and evaluates the causes of any differences between expected and actual performance.  Finally, management takes corrective action to close the gaps between its goals and its performance.