Impacts in store promotions have on customer''s basket spend

Reference no: EM13992430 , Length: 8000 Words

Paper Type:
Dissertation

Service Type:
Research & Writing

Topic:
Impacts the in store promotions have on customer's basket spend

No# of Pages:
32 pages (8,000 words)

Academic Level:
Under Graduate

Subject Area:
Business

Paper Style:
Harvard

No# of Sources Required:
45

Language:
English (U.K)

Details:
Require a 8,000 words dissertation for a Retail Project Unit for my BA in Retailing degree. The subject is of own choice and I would like to look at customer's basket spend in a Tesco.

Research aim: To identify the impact in store promotions have on customer’s basket spend. Case study of Tesco Express Clapham Oval, London

No objectives set but it would most likely be:
1. Review of customer basket spend
2. To evaluate the types of promotions available in retail based on a case study of Tesco Clapham Oval in London.
3. Propose recommendations to promotion planning in the company based on the research (what offers will appeal most to customers).

Open to your suggestions as have done very little research on the subject but would like to look at promotions.

Reference no: EM13992430

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