Illustrate what characteristic should sony emphasize

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Q. Japanese MNEs usually follow an ethnocentric orientation in international staffing, in which managers from headquarters hold key subsidiary positions. Sony is shifting away from this model. Illustrate what approach should Sony follow for staffing its subsidiaries? When recruiting expatriates for foreign operations, illustrate what characteristic should Sony emphasize in order to ensure it has managers who are most adapt at working abroad?

Reference no: EM1387086

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