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Assignment:
Topic: Applying RATER Many marketing managers identify opportunities by identifying additional revenue streams. One popular technique is through providing services.
Consider the following scenario: ABC company has sold window blinds nationally for the last several years in their retail stores and online. One of customers' most frequently asked questions is if they can refer a company to install the window blinds. ABC has decided to add this service to its portfolio.
They are considering hiring staff as well as outsourcing this service. Their key concern is managing service quality, as discussed of your text. ABC's company plan is to implement the five determinants of service quality: reliability, assurance, tangibles, empathy, and responsiveness (the acronym is RATER). How would you implement the five determinants of service quality for this scenario? Provide specific examples for each determinant. How would you measure service quality?
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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