Determine a strategy to promote their products or services

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Reference no: EM133349601

Assignment:

1. A Promotions Opportunity Analysis helps businesses determine a strategy to promote their products or services. The analysis helps to find opportunities for promotions.

Opportunity Analysis includes the following:

  • Communication market analysis
  • Communication objectives
  • Communications budget
  • Promotional Strategy

2. The promotion strategies are created to improve demand and awareness about products and services. The overall promotional mix contains the following tactics:

  • Advertising
  • Personal selling
  • Sales promotion
  • Public relations
  • Direct Marketing

3. Select one of your favorite brands and create a Promotions Opportunity Analysis. The analysis should address the following:

  • What opportunities exist in the market?
  • What objectives do you have for your promotions (e.g., increase brand awareness, change beliefs about a brand, and encourage repeat purchases)?
  • What budget would you recommend for a promotions plan?
  • What combination of promotions would you suggest to meet your stated objectives?

Reference no: EM133349601

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