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Choose a firm that sells their products through more than one channel of distribution. (For example, Miller beer is sold through grocery stores, convenience stores, liquor stores, restaurants, bars, and stadiums—each is a different channel.) Please write and post your essay addressing the following:
(a) Identify the firm and products you have selected to discuss. There are many ways a firm could distribute its products. Different kinds of firms approach the managementof distribution in different ways. Why is this? Briefly explain using the firm you have selected and/or its competitors to illustrate your thinking.
(b) List and describe a process you would recommend to your selected firm to use in designing their channel strategy. Break it down to a step-by-step process and briefly describe each step.
(c) Marketers sometimes switch their product's distribution to a different marketing channel. Why? Describe reasonable circumstances that might lead to switching to a different marketing channel. Give reasons and an example.
Develop a scorecard to evaluate supplier performance. This scorecard should have at least four key performance measures key performance indicators (KPIs).
Create risk responses (reduce probability, reduce impact, and respond) for each of the 15 risks you identified and assessed in the prior unit.
From the standpoint of a local dealership, how attractive is the U.S. used car industry? What is the potential for consolidating this industry? What growth opportunities should CarMax prioritize?
Annie loves to travel on Delta because the frequent flier program allows her to fly more often. Which positive affect of a loyalty program does this describe? Accelerator effect Blocker effect Spreader effect Positive effect
An effective mentor:
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How many stories were presented. How many commercial breaks appeared in the newscast? What was the approximate length of each commercial break
Imagine that you are an expert in the principles of business leadership. You have been invited to present at a conference held for some of the top executives at Fortune 500 companies. Your assigned topic is leveraging leadership to maximize busine..
Three hundred and ninety boxes are to be shipped, and each box has a price of $154. Which shipping alternative would you recommend? Shipper A option 2 days= $ ? Shipper B option 2 days= $ ?
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