Identify the companys e-crm and social network channels

Assignment Help Business Management

Reference no: EM133353065

Digital Business Management and Emerging Technologies

You are expected to do much background reading from textbooks and other academic journal articles, news mediums as well as conduct adequately research evidence to support your review and discussion.

Assessment Tasks

Firstly, you must research and select a company website which has not been selected by your peers.

• Note: Please do not start work on the company website until it has been approved by your seminar tutor. Please email your seminar tutor about your choice of company.
• The chosen company website will be allocated to students on a first come first serve basis.
This assignment requires each student choose a website of a company and research on their websites and online business strategies and,

Question 1. Identify the E-business model that the website pursues (week 1 topic) Consider E-business concepts and approaches to comment on specific strengths and weaknesses of your chosen website.

Question 2. Identify competitive strategy and digital business strategy the company has followed and provide recommendations/suggestions with clear justifications (week 2 topic).

Question 3. Identify their digital marketing strategies and options and provide recommendations/suggestions with clear justifications (week 4 topic).

Question 4. Using similar web market intelligence platform (similarweb.com) please discuss the customer traffic data and provide recommendations/suggestions for further improvement with clear justification (week 4 topic).

Question 5. Identify the company's e-CRM and social network channels linked with the website and provide recommendations/suggestions for further improvement with clear justification (week 5 topic).

Question 6. Identify the cyber security measures the company website has in place discuss if the company website comply with e-business ethics and provide recommendations/suggestions with justification (week 9 and10 topic).

Reference style must follow Harvard Reference Systems.

Reference no: EM133353065

Questions Cloud

Discuss about the relationship between media technologies : Produce a critical reflection on the themes from this book chapter, as well as from the course material, about the relationship between media technologies

Complete the elements of a learning contract based : Complete the following elements of a Learning Contract based on the above scenario.The overall goal of the placement. Goals and activities should be realistic

What do we learn about constructions of childhood : In the movie Zootopia, what do we learn about constructions of childhood (like the racialized nature of childhood innocence, or how carcerality is inherently

Resolve related to employee turnover : You are a human resources officer for Facebook. Last week you were assigned a complex problem to resolve related to employee turnover.

Identify the companys e-crm and social network channels : Identify competitive strategy and digital business strategy the company has followed and provide recommendations/suggestions with clear justifications

Do you think american distrust in national leaders was given : Do you think American distrust in national leaders was a given? Has any presidential administration since Nixon been able to restore trust in the government?

What is the difference between nurture and nature : What is the difference between "nurture" and "nature?" Explain how each contributes to human behavior. Discuss the one that you think is more important

Future trends of health and beauty products : Provide your best educated guess for the future trends of health and beauty products.

Natural laws are important in managing natural resources : Why does the Alliance believe that Indigenous natural laws are important in managing natural resources?

User Account

All Pages