Identify some of recent issues in labelling and packaging

Assignment Help Marketing Management
Reference no: EM131034615 , Length: word count:1500

Choose one of the topics below:

1. Explain the ethical issues in marketing field and identify and discuss about two companies in Australia who has been having some issues regarding the way they pursue their business. You can elaborate on any aspects of marketing where these companies had some issues.

2. Discuss how companies are changing their focus from typical selling approach to societal marketing. Identify any two companies in Australia who has been very active in following societal marketing approach. Discuss in which way they are claiming about their contribution towards the wellbeing of Australian society.

3. Segmentation, targeting and positioning are interrelated activities which are important to achieving a successful Marketing Mix. Discuss any two brands from two different industries that have been successful in using these concepts in pursuit of their business. You are not allowed to discuss fast food or soft drinks industries for this essay. You need to choose these brands from the following industries:

- Furniture
- Pharmaceutical
- Baby products
- Health and fitness
- Health drinks

4. Labelling and packaging has been becoming a very important aspect of marketing. Identify some of the recent issues in labelling, packaging and country of origin in Australia. Students need to go through the current news and media to get the information about this area.

Reference no: EM131034615

Reviews

Write a Review

 

Marketing Management Questions & Answers

  Why is important to revise a marketing strategy

Based on the results of your decisions in this simulation, what are some of your observations about the process of developing new products? Based on the simulation, why is important to revise a marketing strategy through a product's life cycle

  Integrated marketing communications is using a consistent

nbsp1.the brand awareness represents the thoughts and feelings that consumers have when thinking about the

  Explain an example of vertical integration in your city or

find an example of vertical integration within your city or a city you know. are there any particular advantages to

  Analyze how pricing strategies apply to economics theory

Analyze how pricing strategies apply (or do not apply) to the classical economics theory of supply and demand

  Details on how customers will buy your product

Write a 875- to1050- word addition to the Marketing Plan your Team started in Week 2. This portion of your plan should include descriptions of the following: Distribution Plan- Include: Details on how customers will buy your product

  Create a word document for your marketing plan section

Using the Waters Bottling Companyin, continue to build the Marketing Plan Sections for the product you have selected/ invented/ created. Create a 4-5 Word document for your Marketing Plan Section

  What is your opinion or experience with free samples

What is your opinion or experience with free samples? Do they work? Apparently they do for some companies selling product at Costco? What businesses are there today that should probably avoid free sampling

  Have you bought items at goodwill

Think about your own experiences with shopping at Goodwill. Have you bought items at Goodwill? Why did you shop there? What did you buy? What influenced you in your decision to buy that item

  Write marketing research paper for adidas

Write plagerism free Marketing Research Paper for ADIDAS

  Communication process

Communication Process

  Write a brief summary paragraph including the ratings

Research each of your companies for their level of ethics. Do they say one thing and do another? Write a brief summary paragraph including the ratings

  Measuring the performance of marketing plans

Which of the following is an example of a distribution metric used for measuring the performance of marketing plans? Which of the following is true regarding a marketing audit

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd