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Choose one of the topics below: 1. Explain the ethical issues in marketing field and identify and discuss about two companies in Australia who has been having some issues regarding the way they pursue their business. You can elaborate on any aspects of marketing where these companies had some issues.
2. Discuss how companies are changing their focus from typical selling approach to societal marketing. Identify any two companies in Australia who has been very active in following societal marketing approach. Discuss in which way they are claiming about their contribution towards the wellbeing of Australian society.
3. Segmentation, targeting and positioning are interrelated activities which are important to achieving a successful Marketing Mix. Discuss any two brands from two different industries that have been successful in using these concepts in pursuit of their business. You are not allowed to discuss fast food or soft drinks industries for this essay. You need to choose these brands from the following industries:
- Furniture- Pharmaceutical- Baby products- Health and fitness - Health drinks
4. Labelling and packaging has been becoming a very important aspect of marketing. Identify some of the recent issues in labelling, packaging and country of origin in Australia. Students need to go through the current news and media to get the information about this area.
Choose a business that you have recently frequented. Describe the four factors of the servuction model and how those factors affected your customer experience. Does this model help to promote a competitive advantage
Consumer Behavior & Marketing Strategy: Students are required to develop a Consumer Behavior Report to be submitted to the Managing Director of a luxury Brand and Production line of your choice to outline the key issues facing the company in terms ..
report on Customer Relationship Management
You have just been hired by a company to evaluate the way the company treats its employees, suppliers, and customers. Create an analysis of the ethical theories the company would want to use to show the employees, suppliers, and customers that it ..
a.an employment agency gathers the following data on its clientsnbspnbspnbsp agenbspnbspnbsp gendernbspnbspnbsp
1. How do target market characteristics determine which promotional methods to include in a promotion mix? Assume a company is planning to promote a cereal to both adults and children. Along what major dimensions would these two promotional efforts h..
Explain how the demand curves for normal products and for prestige products differ. What are demand shifts and why are they important to marketers? How do firms go about estimating demand? How can mar. keters estimate the elasticity of demand?
1.develop a pricing strategy for your chosen productservice. detergent2.discuss what factors will impact your pricing
This is for a marketing management class and I need to know what the definition of these are: Social media marketing
Based on the three customer personas, which consumer segment should Ontela target? What are the risks of using qualitative persona to select target segments
Explain Decision Support for Internet Services and the current state of the art in the technology being reported on
1.what is the role of the marketing function in business? in 200 to 250 words explain the role of the marketing
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