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Choose one of the topics below: 1. Explain the ethical issues in marketing field and identify and discuss about two companies in Australia who has been having some issues regarding the way they pursue their business. You can elaborate on any aspects of marketing where these companies had some issues.
2. Discuss how companies are changing their focus from typical selling approach to societal marketing. Identify any two companies in Australia who has been very active in following societal marketing approach. Discuss in which way they are claiming about their contribution towards the wellbeing of Australian society.
3. Segmentation, targeting and positioning are interrelated activities which are important to achieving a successful Marketing Mix. Discuss any two brands from two different industries that have been successful in using these concepts in pursuit of their business. You are not allowed to discuss fast food or soft drinks industries for this essay. You need to choose these brands from the following industries:
- Furniture- Pharmaceutical- Baby products- Health and fitness - Health drinks
4. Labelling and packaging has been becoming a very important aspect of marketing. Identify some of the recent issues in labelling, packaging and country of origin in Australia. Students need to go through the current news and media to get the information about this area.
Based on the results of your decisions in this simulation, what are some of your observations about the process of developing new products? Based on the simulation, why is important to revise a marketing strategy through a product's life cycle
nbsp1.the brand awareness represents the thoughts and feelings that consumers have when thinking about the
find an example of vertical integration within your city or a city you know. are there any particular advantages to
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Write a 875- to1050- word addition to the Marketing Plan your Team started in Week 2. This portion of your plan should include descriptions of the following: Distribution Plan- Include: Details on how customers will buy your product
Using the Waters Bottling Companyin, continue to build the Marketing Plan Sections for the product you have selected/ invented/ created. Create a 4-5 Word document for your Marketing Plan Section
What is your opinion or experience with free samples? Do they work? Apparently they do for some companies selling product at Costco? What businesses are there today that should probably avoid free sampling
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Research each of your companies for their level of ethics. Do they say one thing and do another? Write a brief summary paragraph including the ratings
Which of the following is an example of a distribution metric used for measuring the performance of marketing plans? Which of the following is true regarding a marketing audit
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