Identify new entrant or product that brings new competition

Assignment Help Marketing Management

Reference no: EM131394509 , Length: word count:550

EXTERNAL ENVIRONMENT, INCLUDING TRENDS

Preparation

Research and select an industry that you have not analyzed previously in this course. Within this industry, you should be able to identify a new entrant or product that brings new competition to the market because of emerging trends or changing trends.

SUGESTED: PROCTER & GAMBLE

Initial Discussion Post

Trends, changes, regulatory mandates, and shifts that occur in the market are likely to have big impacts on an organization. It is important to be proactively aware of the threats and opportunities such events present.

FORMAT:

- Introduction: Purpose

- Body: Theories (used citation scholarly articles), Applications, Cases (last 5 years).

- Conclusion

- References

For your initial discussion post:

- Identify the key elements that go into an external environment and trend analyses.

o What tools can be applied and why?

- Next, apply the following scenario to a for-profit industry of your choice:

o Assume you are the leader of an organization that is being threatened by new competition. Describe how the new entrant or product provides increased competition and how you as a leader might develop and implement sustaining strategies and possible opportunities.

Your initial discussion post should be a minimum of 550 words and incorporate at least two scholarly references along with citations from the required readings.

REMINDER:Discussions activities are considered scholarly writing; do not use first-person pronouns.

Required Readings

- Kaplan, R. S., & Mikes, A. (2012). Managing risks: A new framework. Harvard Business Review, 90(6), 48-60

- Clark and Garciga's 2016 article, "Recent Inflation Trends," from Economic Trends, pages 5-11.

- Kaplan and Mikes' 2012 article, "Managing Risks: A New Framework," in Harvard Business Review, volume 90, issue 6, pages 48-60.

Attachment:- Evaluating a Companys External Environment.pdf

Reference no: EM131394509

Questions Cloud

Sentences describing the homicide rate in the united states : Write a few sentences describing the homicide rate in the United States during the 20th century.- Write a few sentences describing the use of capital punishment in the United States.

What costs may be incurred by healthcare organizations : What are the hospital and physician incentives for healthcare organizations as defined by ARRA? What costs may be incurred by healthcare organizations through the implementation of HIT?

Find mean and standard deviation of the assembly time model : One way the company could solve this problem would be to change the advertising claim. What assembly time should the company quote in order that 60% of customers succeed in finishing the desk by then?

Display given results in a bar graph : How could the number of people who do not know who Martha Stewart is increase from June to July? Did people forget her? Or is the poll perhaps flawed? Explain how these results could be valid.

Identify new entrant or product that brings new competition : Research and select an industry that you have not analyzed previously in this course. Within this industry, you should be able to identify a new entrant or product that brings new competition to the market because of emerging trends or changing tr..

What percent of people surveyed were republicans : What percent of people surveyed were Republicans?- Do you think this might be a reasonable estimate of the percentage of all voters who are Republicans? Explain.

Discuss how the route of exposure can affect the toxicity : Describe how toxicant absorption is limited for inhalation, absorption, and ingestion. Use an example of any drug or chemical, discuss how the route of exposure can affect the toxicity.

Compute the electron diffusion coefficient : Compute the electron diffusion coefficient in m2s-1 assuming that (σV), averaged over the electron velocity distribution, is just equal to σVe, where Ve is the velocity the electrons would have if accelerated to a kinetic energy of 2 eV

Reviews

inf1394509

2/21/2017 5:11:31 AM

Thank you for your trustworthiness in your confinements, rather than conveying a second rate item. It is refreshing and I will remember you when I require another exposition. Much obliged to you.

2/21/2017 5:11:16 AM

Such article has been utilized. pls check. Mikes, R.K.S. (2012) Managing risks: A new framework. Available at: https://hbr.org/2012/06/managing-risks-a-new-framework Inflation trend has been analyzed with this article: Kiplinger (2017) Energy prices will propel inflation pickup in. Available at: http://www.kiplinger.com/article/business/T019-C000-S010-inflation-rate-forecast.html

Write a Review

Required(*) Message

User Account

All Pages