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Identify key strengths and weaknesses at coca-cola

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Reference no: EM132010557

Look up current research on "Soda Production in the U.S." for Coca-Cola

Review the company's most recent 10-K report as well

Then, in a well-written 5-page paper, do the following:

Perform an assessment of Coca-Cola's external environment, identifying key opportunities and threats, by doing the following:

Complete an analysis of Coca-Cola's external environment using Porter's Five Forces.

Using the Function Approach to Internal Analysis, identify key strengths and weaknesses at Coca-Cola by performing an in-depth internal analysis of the company.

Use what you have learned in previous courses to perform your analysis. At a minimum, evaluate the following functional areas:

Accounting/Finance: Include your analysis of at least three (3) key financial ratios.

Marketing

Human Resources

Operations Management

Technology

Logistics

After you have completed your Internal and External analyses, prepare a table in which you clearly show the most important strengths and weaknesses of the company, and the most salient opportunities and threats currently facing the Coca-Cola Company.

Conclude your analysis by answering the following:

Does Coca-Cola have more strengths or weaknesses? Explain.

Does Coca-Cola have more opportunities or threats? Explain.

Does Coca-Cola have any sustainable competitive advantages? If so, what are they?

APA format, required to cite and reference your sources. There should be a minimum of three (3) reputable sources cited and referenced in your paper at least two of your sources must be different from the sources provided.

Reference no: EM132010557

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