Identify a potential business problem

Assignment Help Business Management
Reference no: EM13342401

Your team has been assigned to work on a supermarket (fictitiously named as SIM_SuperMart) data to look at the transactional patterns of existing customers who are members of their customer loyalty programme. You have been given a dataset that contains purchases of different products when customers shop at SIM_SuperMart. The data is record in a CSV (Comma Separated Values) file named Jul14_ANL305_SIM_SuperMart.csv. Each column in a record shows whether a product category is purchased by a customer or not, during a shopping trip. A flag variable is being used to denote whether the product category is being purchased (denoted as 't') or not (denoted as 'f').

a) This assignment requires you and your team to analyse the given dataset using the IBM SPSS Modeller. You are required to prepare a report that addresses the following tasks and questions:

(a) Identify a potential business problem that may be addressed by applying association analysis on the given dataset. Discuss possible insights that may be derived from the analysis and how that may help address the business problem.

b) Using a Var. File node, read the Jul14_ANL305_SIM_SuperMart.csv data file into the IBM SPSS Modeler. Include the following table in you report, and use it to justify your settings for the Measurement and Role of each field for association analysis.

Assumption: Each variable attribute may be an antecedent in one rule and maybe a consequent in another rule.

(c) Analyse the properties of this dataset using the Data Audit node. In this dataset, five of the product categories contain only one unique value throughout all records. Discuss how these five product categories can be identified using the Data Audit node. Do not attempt to filter out these attributes yet.

Attachment:- SuperMart.csv

Reference no: EM13342401

Questions Cloud

Evaluate the specific rotation of a substance : Calculate the specific rotation of a substance that is dissolved in a solvent (0.4 g/mL) and that has an observed rotation of -10 degrees as determined with a 0.5-dm cell.
Find the magnetic field amplitude of an electromagnetic wave : What is the magnetic field amplitude of an electromagnetic wave whose electric field amplitude is 15V/m
Calculate the final temperature of the mixture : Fifty grams (50g) of hot water at 90 degrees C are mixed with 70g of cold water at 20 degrees C. What is the final temperature of the mixture when it reaches equilibrium
List and describe three risk management strategies : Identify the security requirements which need to be in place to ensure the integrity of information systems in the organization.
Identify a potential business problem : Identify a potential business problem that may be addressed by applying association analysis on the given dataset. Discuss possible insights that may be derived from the analysis and how that may help address the business problem.
How far from the earths center is it : If a projectile is launched vertically from the Earth with a speed equal to the escape speed, how far from the Earth's center is it
What is the diameter of the image produced by the objective : A refracting telescope is used to view the Moon (diameter 3480 km, distance from Earth 385,000 km). What is the diameter of the image produced by the objective
Has rodney breached any auditing standards : Has Rodney breached any auditing standards/regulations and if so, what and why? Do you have any concerns and are there any breaches that have occurred here?
How thick would you make the coating : A possible means for making an airplane invisible to radar is to coat the plane with an antireflective polymer. how thick would you make the coating

Reviews

Write a Review

 

Business Management Questions & Answers

  What function of management is the most important

What function of management is the most important?

  Explain what kind of influence can be positive

Explain What are some of the traits that make this leader head and shoulders above others and Explain What kind of influence can be positive and what kind can be negative?

  With a couple of new concepts regarding software design

With a couple of new concepts regarding software design Carol and Ray start a partnership that with business success, becomes Pacific Applications Company.

  Nature of logic and perception

Read and discuss the perceptual blocks while describing the critical thinking process and how it is changed or manipulated by their perception.

  Measuring and differentiating solvency and liquidity

Explain the differences between solvency and liquidity, and how we measure them (the ratios we use).

  Explain how would the bonus distribution

Explain How would the bonus distribution to the four managers (new car, used car, service and parts) change for the deal described in the case

  Best types of research for consumer complaints

Explain what is the best type of research to use when dealing with human attitudes and emotions and how do you measure and analyze the results?

  Dealing with conflicts in leadership

Dealing with Conflicts in Leadership - Lars Larsen was your first boss at the medical center. You had problems from the outset, because of a clash of personalities.

  Eliminate or minimize each of these anticipated challenges.

Examine two (2) approaches that the original company you selected has taken in order to embrace technological advancements for innovation and thus improve business offerings. Anticipate three (3) potential technological challenges the company ..

  Illustrate what public service do you think it provides

Illustrate what public service do you think it provides? Should it be discontinued or changed in any way? If yes, Illustrate in what ways and explain why.

  Implementing a retrenchment strategy

Explain some of the challenges your organization might face in implementing this strategy.

  Illustrate what is the difference among employee status

Illustrate what is the difference among employee status also independent-contractor status? Which form of employment relationship would be more advantageous to new mark? Explain why should employers be cautious when designating workers as independ..

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd