How you would market biofuel product into the market there

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Reference no: EM132239538

Gather information about Brazil and how you would market a biofuel product into the market there. (the following points will serves as a guide to what points need to be answered)

V. Preliminary Marketing Plan

Information gathered in guidelines I through III serves as the basis for developing a marketing plan for your product or brand in a target market. How the problems and opportunities that surfaced in the preceding steps are overcome or exploited to produce maximum sales and profits are presented here. The action plan reflects, in your judgment, the most effective means of marketing your product in a country market. Budgets, expected profits and losses, and additional resources necessary to implement the proposed plan are also presented.

Guideline

a. Marketing objectives

i. Target market(s) (specific description of the market)

ii. Expected sales 20__

iii. Profit expectations 20__

iv. Market penetration and coverage

b. Product adaptation or modification – Using the product component model as your guide, indicate how your product can be adapted for the market.

i. Core component

ii. Packaging component

iii. Support services component

c. Promotion mix

i. Advertising

(1) Objectives

(2) Media mix

(3) Message

(4) Costs

ii. Sales promotions 1. Objectives ?2. Coupons 3. Premiums 4. Costs

iii. Personal Selling

iv. Other promotional methods

d. Distribution: From origin to destination

i. Port selection

(1) Origin port

(2) Destination port

ii. Mode selection: Advantages and disadvantages of each mode

(1) Railroads

(2) Air carriers

(3) Ocean carriers

(4) Motor carriers

iii. Packaging

(1) Marking and labeling regulations

(2) Containerization

(3) Costs

iv. Documentation required

(1) Bill of lading

(2) Dock receipt

(3) Air bill

(4) Commercial invoice

(5) Pro forma invoice

(6) Shipper’s export declaration

(7) Statement of origin

(8) Special documentation

v. Insurance claims

vi. Freight forwarder?If your company does not have a transportation or traffic management department, then consider using a freight forwarder. There are distinct advantages and disadvantages to hiring one.

Reference no: EM132239538

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