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Think of a product that you purchased within the past 6 months
Discuss these questions relative to the purchased product. Your answers should align with how these stages are done based on the consumer decision model in text. My video provides a better discussion.
How did you recognize that you needed the product?
Where or how you search for information on alternative products that would satisfy this need (product)?
What alternatives did the search process generate and what variables did you use to make the final decision to buy?
Where did you buy the product and why?
Were you satisfied after using or consuming the product? Explain.
There are 5 categories of influences as outlined by your text:economic, psychological. social, culture and ethnicity, purchase situation. Which one(s) do you think had the greatest effect on your purchasing decision? Please explain.
The company is Apple. Brief overview of the NYSE listed corporation – history, operations, stock performance (chose a company)
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Describe the training the franchisor offers to franchisees. Describe the marketing the franchisor provide for franchisees.
Susan has four final exams to prepare for but can allocate only 30 hours of studying time. The expected grade for each course depends on the study time for its final exam. All courses are 3 credits each. She wishes to maximize her expected grade-poin..
Explain the process of project initiation. Explain what is meant by the macro-environment?
Describe the current trends, opportunities, and challenges facing the Food and beverages industry?
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