How would you present the insights results to management

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Reference no: EM133940422

Question

One of our brands, A, was recently merged to be part of B This required a migration for part of the A existing customer base onto the new platform. Management would like to get a view on how customer behaviour evolved after the migration.

a. What dimensions and metrics would you use to monitor the pre/post migration analysis?

b. How would you present the insights results to management? Feel free to create dummy data to demonstrate how you would tell the story.

Reference no: EM133940422

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