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1. Pick a company. As completely as possible, characterize its brand portfolio and brand hierarchy. How would you improve the company's branding strategies?
2. Do you think the Dow Chemical corporate image campaign described in this chapter will be successful? Why or why not? What do you see as key success factors for a corporate image campaign?
Calculate the standard deviation of an equal-weighted portfolio under the following four cases: (a) perfect positive correlation, (b) perfect negative correlation, (c) zero correlation, and (d) a correlation of 0.3.
Given Cara's beta of 1.75 and a risk-free rate of 7 percent, what is the expected rate of return for Cara assuming: a 15 percent market return? a 10 percent market return?
What are the four types of portfolios a PMO must focus on?
You are told that a company retains 80 percent of its earnings about 8 percent a year versus an average growth rate of 6 percent for all firms. Discuss whether you would consider this a growth company.
Cost of debt For each of the following bonds, calculate the after-tax cost of debt. Assume the coupons are paid semi-annually, that the tax rate is 40 percent, and that we are dealing with $1,000 of par value.
What is the expected return to this asset? What is its beta with respect to the stock? How does this relate to the breakdown of Eq. (8.7)?
Is this differential satisfied by current market prices? If not, demonstrate an arbitrage trade to take advantage of the mispricing.
Identify and briefly discuss three reasons for adding international securities to the pension portfolio and three problems associated with such an approach.
What are the other critical assumptions underlying capital market theory? What is the capital market line (CML), and how does it enhance our understanding of the relationship between risk and expected return?
1. is your nbspportfolio balanced?nbsp justify your answer.2. what changes would you make if any?a high portfolio beta
Discussion of the effects of the state of the economy, financial market conditions, industry (sector) on the fixed income securities selected in the portfolio
Determine the transition matrix for the above Markov process - Determine the steady state distribution of the usage of the three types of toilet soap.
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