How will we win in the market place

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Question: With the goal to regain competitiveness in U.S market, Carnival Corporation strategy is " direct efforts toward proprietary content." Pick one possible proprietary content, analyzes its strength, weaknesses, threat and opportunity for its cruise services.Secondly, discuss profoundly the 5 elements of strategy

1. Arenas: Where will be active?

2. Vehicles: How will we get there? ( Joint Ventures, alliances, new divisions, etc,...)

3. Differentiations: How will we win in the market place ( image, price, style, brands)

4. Stagging: What will be our speed and sequence of moves ( speed of expansion, sequence of initiatives)

5. Economic logic: How will we obtain our returns? (premium prices)

Reference no: EM133202906

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