How to study consumer personalities of target market

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Reference no: EM132224890

1. Explain how to study consumer personalities of a target market. Discuss a particular consumer personality trait in details. That is, define this trait first, and then discuss the marketing implications. (i.e., how does this trait influence consumer purchase behaviors?)

2. Do an assessment of the ethical, financial/organizational, and social change implications of the processes involved in cross-functional coordination of sourcing.

Explain the ethical implications of sourcing.

3. How are B2B customers different from the consumer? Give examples.

Reference no: EM132224890

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