Compare and contrast utilitarian and hedonic motivations

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1. Define motivation in the context of consumer behavior. Compare and contrast utilitarian and hedonic motivations. Brifely discuss three consumer motivations to purchase organic fruits or vegtables.

2. How does consumer opinion affect sourcing decisions?

3. Discuss three persuasion tactics. Describe a scenario for each one of these tatics from the marketers perspective (i.e., how can marketers use this tatic to influence consumers?)

Reference no: EM132224893

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