How social media is helping with marketing

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Reference no: EM132710983 , Length: word count:3500

INTRODUCTION
Research in general what is going on in the hospitality/tourism industry, when social media was introduced and how digital technology has become the key tool, how digital technology has changed the behaviour of customers and how social media are helping businesses in adapting to the Covid 19 pandemic. With references. 400 words.

LITERATURE REVIEW
1.Academic literature reviews on holistic digital technology research on tourism and hospitality industry, this should include how it has helped the industry, the advantages.
2. how social media is helping with marketing, advantages of social media marketing to the SMEs
3. Research how social media has helped hospitality and tourism SMEs to promote their businesses. Literature review has to be Academic resources with lots of references and critical analysis.
Literature review should be 1500 words

CASE STUDY EVALUATION (FINDINGS)
Choose an independent restaurant which is a SME.
Justify why you choose the restaurant: like what makes it an SME, their number of staff, their annual turnover, it can be a local restaurant, but with social media prescence like facebook, twitter, or instagram, which can be located anywhere.
Discuss on their target audience. This can be their demographic of followers for example, their local community members, which people does their kind of food attract.
Check the restaurant social media links and do a swot analysis. This is on the digital social media the restaurant uses like the online order apps, payment apps, facebook, instalgram, twitter and website contents.
Strengths: are the customers engaging. The strengths of the social media platforms like how many followers
Weakness: weaknesses of the social media platforms
Opportunities: what social media opportunities are available to the restaurant.
Threats: what social media threats
All this swot should be in paragraph and do a small conclusion on the SWOT.
WHAT IS THE CURRENT DIGITAL MARKETING MIX OF THE RESTAURANT: The 4 Ps
The Price
The Place
The promotions available
The products
DISCUSSION
Recommend a potential social media strategy. 700 words
CONCLUSION: A general recap and how covid 19 will change the hospitality and tourism industry. 400 Words.
Appendix:
Do A tabulated SWOT Analysis.

Attachment:- Digital technology Asignment brief.rar

Reference no: EM132710983

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