How should a company respond to a product harm crisis

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Reference no: EM133485114

Problem

Laufer, D., & Coombs, W. T. (2006). How should a company respond to a product harm crisis? The role of corporate reputation and consumer-based cues. Business Horizons, 49(5), 379-385

Red Hat uses intuition, gut reaction, and robust emotion. When representing the red hat perspective, think about how you and others might react emotionally to the article / issues in the article. It is not necessary to justify your feelings.

Key points about the Red Hat perspective

1) EMOTIONS AND FEELINGS
2) Gives permission to express feelings, hunches and intuitions
3) Does not require justification or explanation
4) Best expressed in a word or two

Questions to think about when adopting the Red Hat perspective to review an article.

1) How do you react to this?
2) What is your intuition/opinion about this?
3) Gut feelings . . .Hunches or insights . . .Likes/dislikes?
4) What emotions [fear, anger, hatred, suspicion, jealousy, or love, etc.] are involved here?

Reference no: EM133485114

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