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How price sensitive are the customers in the segment

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Reference no: EM132269433

Question: 1. Target Segment Analysis - Identify the primary target markets for your firm:

i. Provide a descriptive overview of the consumers or business customers that make up the primary target market for your client's business.

• In the paragraph discuss issues such as the segment's attractiveness (size, buying power, ability to reach, etc)

ii. Provide a buyer analysis for the primary target market that addresses issues such as:

• What appears to be the primary need (or needs) that the members of this segment are seeking to satisfy by purchase of products in this category?

• What benefits are most important to members of this segment?

• How price sensitive are the customers in this segment.

• Evaluate the overall attractiveness of this segment

• This is for a group project. We are doing market analysis on Southwest Airlines. This is only the beginning assignment for this. What I'm needing is just the portion in BOLD. I'm sending the whole assignment so you can have an idea of what's going on. also I'll need any reference info that you've used as well.

Reference no: EM132269433

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