How might firms cope with the dynamics of the situation

Assignment Help Marketing Management

Reference no: EM133550305

Homework: Interviewing Consumers

Purpose: The purpose of this homework is to get you to focus on the dynamic nature of consumer behavior.

Content Instructions:

I. Interview at least one consumer from each of the following age groups: 10-15 years old, 20-29 years old, 35-45 years old, and over 55 years old.

II. Ask the consumers for their preferred method of communicating: (i) friends, (ii) family, and (iii) businesses. Also, ask them what types of products they use to communicate with friends and family.

III. Address the following questions in your response:

Question 1. Do the results suggest that they derive value from all communication technologies to the same degree, or do they use different technologies to communicate?

Question 2. Do you think the answers would be the same if you were dealing with consumers from Europe, Mexico, or Japan?

Question 3. How might firms cope with the dynamics of this situation?

Reference no: EM133550305

Questions Cloud

Differentiate between the different types of cryptographic : Provide a one page response to the following topic utilizing supporting documentation obtained from your textbooks and the Internet

Write a program to sort numeric array in ascending order : Write a program to Sort Numeric Array In Ascending Order and Write a program to Sort Numeric Array In Descending Order

Explain the neurological mechanisms involved in cjd : Explain the neurological mechanisms involved in CJD, focusing on how the accumulation of abnormal prion proteins leads to the observed symptoms.

How it affected the organization : How it affected the organization (in terms of increased revenue, or increased user satisfaction, or better business processes, or it was a failure etc.)

How might firms cope with the dynamics of the situation : Do you think answers would be same if you were dealing with consumers from Europe, Mexico, or Japan? How might firms cope with the dynamics of this situation?

What types of diseases can high levels of estrogen cause : What types of diseases can high levels of estrogen cause in both men and women? Does estrogen have a natural function in men? If so, what is it?

Create that is ready to run with the formulas : Create that is ready to run with the formulas for all calculations included as well as all formatting. Can you think of uses for creating a custom template

What you have learned while attending college at gsu : what you have learned while attending college at GSU, and what your intentions are in the future. This statement should be personal, but professional and give

Complete information protection : Complete information protection. A statement that explains how you would address the components represented in each of the 27 cells

User Account

All Pages