Reference no: EM133550306

Question: For this discussion post, students are required to write about the usage of (one or more) predictive analytics techniques/methods by a business/government organization. Student may choose the organization from the textbook "Siegel, E. (2016). Predictive analytics: the power to predict who will click, buy, lie, or die." or they may select one on their own. Each discussion post must be unique (having unique organization-technique(s) combination); hence those writing first will get the advantage. For example, you may write about HP's use of predictive analytics to predict which employee may leave the company in near future with what probability (or flight risk score for its employees); or use of analytics by Netflix in its recommendation system(s) to predict movie ratings for its users; etc. A few paragraphs describing how the organization uses/used the technique(s) and how it affected the organization (in terms of increased revenue, or increased user satisfaction, or better business processes, or it was a failure etc.) are sufficient. Your post must also include proper citations in APA format corresponding to the references used.