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Case Study Assignment -
Prepare an original case study which demonstrates how theories covered in this module have been applied in a particular company of your choice.
Please note the marketing issue addressed must have arisen in 2018. This requires you to collect secondary data (only) from a wide range of sources which then needs to link to theory and academic journal articles.
Before finalising your choice of company, you are advised to research and check that there is a wide range of suitable and up to date information available.
Please note you must NOT copy an existing case study.
You may need to do a situational analysis to provide further evidence. Such analyses would be placed in the Appendices rather than the main report. The main report should be the actual case study. You need to give an overview of the topic and why it is important now. An overview of the theory and why this is relevant before giving the story of how this has been used within the market area and the results achieved.
Total 3,500 words and Harvard referencing required throughout.
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