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What do your customers like about your company

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Reference no: EM132229986

Assignment: Situational Analysis

Use the course materials to include articles, videos, and the module notes.

This activity addresses the following module outcomes:

• MO1: Understand the purpose of new product development and the reasons why new products fail (CO3, 5)

• MO2: Become familiar with the Power and influence of a brand and how to reverse a negative brand image (CO3, 5)

The situational analysis section of your marketing plan identifies where the company is now. Think of the company relative to its competitors and Include a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis in this section that examines the marketing mix (product, price, place, promotion) and service, people, processes. Include customer insights: what do your customers like about your company? What do your customers dislike about your company? For more information on the SOSTAC marketing plan, refer to the course materials.

Your assignment should be 2-3 pages and follow the APA guidelines (6th Edition) by including a title page, written in Times Roman, 12-point font, doubled spaced, use left justify, and with one-inch margins.

Information related to above question is enclosed below:

Attachment:- Assignment.rar

Reference no: EM132229986

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