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Question: What influenced you to buy?
· Identify a significant purchase you have made: either a physical product or a service. Which, if any, of the factors in Table affected your decision? Write down what you find.
· Can you identify any factors which influenced your decision that are not in the list?
· Compare your lists with other students, and try to identify which factors appear most frequently as influences on your purchases. Do they vary between goods and services?
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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