Reference no: EM133396301

Assignment:

Please help with the following questions

1. How important is customer loyalty for Lively's business? What can she do to ensure that her customers remain loyal? How could one disgruntled customer hurt business? What can she do to combat this challenge?
2. Research the business Yelp.com. What service does Yelp.com perform? Would a small business see Yelp.com as an opportunity or a threat? What are the pros and cons a customer should be aware of when using Yelp.com?
3. Lively's responsibilities include forecasting, inventory control, scheduling, and ensuring high quality products. What types of forecasts would she require to run her business? What types of inventory would she want to track? What might happen if her inventory tracking tool was off by 50 percent? What types of schedules does Lively need to generate? What things might occur to disrupt schedules and cause her to reschedule? How can a supply chain management system help run the business?
4. Lively wants to create a business based on loyal customers and loyal employees. She offers her employees bonuses for new ideas, recipes, or business referrals. What risks is Lively encountering by offering these bonuses? One employee idea that she has implemented is turning out to be a competitive advantage for her business; however, the employee has quit and is now working for a competitor. Should Lively still pay the employee the bonus? What should she do to ensure that she is building strong employee relationships?
5. Lively overheard one of her customers talking about enterprise systems such as CRM, SCM, and ERP. However, she is sure they are available only to big companies that have lots of capital. Research the internet and find examples of enterprise systems for small business. Do you think she should invest in these types of systems to run her business? Why or why not?