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How has the company strategy changed

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Question: The Web site Amazon.com once aimed to be the world's largest bookseller. Now the company offers a wide range of products and services to consumers, operating online retail storefronts for partners and developing and selling its own manufactured products (such as Kindle).

Can a company like Amazon.com have a strong business model but a weak strategy? Using the Internet, find the most recent annual report and peruse its main sections.

Based on your analysis of the report, respond to the following:

• How has the company's strategy changed from the original generic strategy that was applied?

• How would you describe the central elements of Amazon's strategy?

• In your opinion, what elements are involved in implementing the following business strategies?

o A low-cost provider strategy

o Differentiation

o Diversification

o Market timing

Write your initial response in approximately 300 words. Apply APA standards to citation of sources.

Reference no: EM131860082

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