How generational cohorts and other demographic trends

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Regarding the importance to marketing managers of demographic factors (especially generational cohorts in LO5-3), baby boomers and Gen X’ers (maybe like your parents, grandparents, or professors) are an aging but still huge part of the U.S. market. Gen Y'ers and Gen Z’ers (like some of you) have become the largest segments. For the next ten years, predict how generational cohorts and other demographic trends might affect the marketing mix (product, promotion, price, and distribution) for the Cleveland Browns.

Reference no: EM132214503

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