How does this line up with the proctor and gamble slogan

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Assignment:

In his The Practice of Management (1955) Drucker stated that the purpose of a business is "to create a customer."
Why did he say, "to create a customer" rather than "find a customer"? What is the difference? You might find the following quote from Steve Jobs to be useful: "How can the customers tell you what to do when they don't know what is possible?"
How does this line up with the Proctor and Gamble slogan, "The customer is boss"? (Watch the video, "Innovation at Proctor and Gamble.")

Reference no: EM134035480

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