Reference no: EM131264447
Length : 2500 words
Learning outcomes addressed
This assessments addresses the following learning outcomes:
a) Analyse the role of brand and product strategy in the organisation.
b) Identify problems and questions in relation to contemporary brand and product management.
c) Discuss the issues and challenges businesses face in successfully
d) Assess the marketplace in terms of the consumer, competitors, trends and organisational objectives.
f) Evaluate brand and product performance through the application of relevant key performance indicators and other metrics.
Section 1
The Brand Report Card Report by Kevin Lane Keller.
Read.
Section 2
Using the information in the Brand Report Card by Kevin Lane Keller and the theory you gained during this trimester please select a brand from the list and answer the following 10 questions.
Brand Selection
- Qantas
- McDonalds
- Pepsi
- Boost Juice
- Myers
Questions
1. How does the brand excel at delivering the benefits customers truly desire?
2. How does the brand stay relevant?
3. How is the pricing strategy based on the consumers' perception of value?
4. Is the brand positioned properly?
5. Is the brand consistent with their marketing program?
6. Does the brand portfolio and hierarchy make sense?
7. Does the brand make use and co-ordinates a full repertoire of marketing activities to build brand equity?
8. Do you believe the brand understand what it means to the consumers eg "who am I?
9. Do you believe the company who owns the brand or the brand itself offers proper ongoing marketing programs to support the brand?
10. In your opinion do you see evidence that the brand monitor's its sources of brand equity?
Converting an international subsidiary accounts
: U.S. GAAP for converting an international subsidiary’s accounts to the parent’s currency follow from what basic objective?
|
Find the maximum dynamic force in the cable
: The 400-kg mass rests on a platform and is attached to the steel cable ABC. The platform is then gradually lowered until the slack in the cable is removed but all the weight of the mass is still supported by the platform. If the platform then sudd..
|
How many tv remote controls must be sold in a month
: How many TV remote controls must be sold in a month in order to minimize the company's cost? - What is that minimum cost?
|
Subsidiary has previously unreported brand names valued
: A subsidiary has previously unreported brand names valued at $50 million at the date of acquisition. The brand names have an indefinite life. It is now the end of the second year since acquisition, and you are consolidating the accounts. The amount b..
|
How does the brand stay relevant
: How does the brand excel at delivering the benefits customers truly desire?- How does the brand stay relevant?- How is the pricing strategy based on the consumers' perception of value?
|
What is minimum monthly payment to continue to break even
: You have maxed out your $10,000 credit card, which is being charged 12.8% interest compounded daily. What is the minimum monthly payment to continue to break even? How much should you pay each week to get out of debt within one year?
|
Work against success for prince sports in tennis industry
: In the 21st century what trends in the envi. ronmental forces (social, economic, technologi cal, competitive, and regulatory) (a) work for and (b) work against success for Prince Sports in the tennis industry? What promotional activities might Prince..
|
Write the program using the ide functions
: Write the program using the IDE functions. Rewrite the program using C and not the IDE functions. Again, submission are in txt only files.
|
Write an sql query to create a membership table
: Write an SQL query to create a Membership table. Write an SQL query to AddMember. Add the following members, AND YOURSELF, by running it 6 times. Write an SQL query to create a Works table.
|