Work against success for prince sports in tennis industry

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Reference no: EM131264445

1. In the 21st century what trends in the envi. ronmental forces (social, economic, technologi cal, competitive, and regulatory) (a) work for and (b) work against success for Prince Sports in the tennis industry?

2. Because sales of Prince Sports in tennis- related products depends heavily on growth of the tennis industry, what marketing activities might it use in the United States to promote tennis playing?

3. What promotional activities might Prince use to reach (a) recreational players and (b) junior players?

4. What might Prince do to gain distribution and sales in (a) mass merchandisers like Target and Walmart and (b) specialty tennis shops?

5. In reaching global markets outside the United States (a) what are some criteria that Prince should use to select coun tries in which to market aggressively, (b) what three or four countries meet these criteria best, and (c) what are some marketing actions Prince might use to reach these markets?

Reference no: EM131264445

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