How does rider edge program at harley-davidson strategy

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Reference no: EM1374540

Q. "Value Chain; Harley-Davidson Harley-Davidson Inc. (HD) is 1 of most recognized brands worldwide. Motorcycle manufacturer has 1 of most loyal owner groups of any business. Unfortunately, firm's success has come at a price. New customers are sometimes frustrated at
long waiting lists for a new bike and or potential new customers say y are turned off at enthusiasm of some of current owners. Average age of a Harley rider has risen from 35 in 1987 to nearly 47 in 2006. Harley has a Wild Bunch reputation that drives some customers away,
and a "this is for a different generation" effect on some potential younger customers. Or potential customers are simply intimidated at idea of riding a 400 _ pound Harley-Davidson. To deal with se concerns and to try to encourage new owners, HD developed Rider's Edge program in which any1 who could pass Motorcycle Safety Foundation's written test and driving test would be eligible for instructions on explain how to ride a Harley. Instructions are given by local dealers. Required where does this program fit in Harley-Davidson value chain? From a value chain perspective, explain how does Rider's Edge program at Harley-Davidson support firm's strategy?

Reference no: EM1374540

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