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TITLE: How does the Global expansion of luxury brands leave an impact on their brand image? A case of Louis Vuitton and Goyard
Aim of the research-
The aim of this research is to study on the impact of adopted global expansion strategies on the brand image of product portfolio, in the case of LV and Goyard.
Objectives of the study:
Research questions-
i. How does global or transnational expansion influence brand image of LV and Goyard luxury products?
ii. What is the effect of global or transnational expansion on the brand of products of LV and Goyard?
iii. How does global expansion influence brand positioning of the luxury products of LV and Goyard?
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Assignment link -
https://www.dropbox.com/s/hkm59skh2nd32as/Dissertation%20Assignment.rar?dl=0.
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