How do tourists perceive effort expectancy of using virtual

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Reference no: EM134038275

Assignment:

Dear Tutor, need your advice and assistance.

I'm doing research entitled Virtual Reality & Augmented Reality: Readiness & Applications in Tourism. Here are some of my progresses:

My framework involved the influence of independent variables = (i) Effort Expectancy, ii) Perceived Fee, iii) Usefulness, and iv) Innovation that will overall influence the perceived value and establish the result output of adopting the the technology in Tourism.

Research Problem:

a) Exploring the Factors Affecting the Adoption of VR/AR in Tourism

b) How do the independent variables (effort expectancy, perceived fee, usefulness, and innovation) influence the perceived value of virtual and augmented reality in tourism?

c) What are the main challenges and barriers to adopting virtual and augmented reality in tourism, and how can they be addressed?

d) How do different types of tourists (demographic) perceive virtual and augmented reality in tourism, and how does this affect their willingness to use it?

Research Questions:

1. How do tourists perceive the effort expectancy of using Virtual and Augmented Reality (VR/AR) technologies in the context of tourism?

2. What is the impact of perceived fee associated with VR/AR experiences on tourists' willingness to adopt this technology in tourism settings?

3. To what extent does the usefulness of VR/AR applications influence tourists' intention to use them for travel and exploration?

4. How do tourists perceive the innovation of VR/AR in the context of tourism, and how does this perception affect their adoption decisions?

5. What is the perceived value that tourists associate with using VR/AR in their tourism experiences, and how does this impact their overall satisfaction and intention to revisit or recommend?

Research Objectives:

1. To assess tourists' perception of the effort expectancy involved in using VR/AR technologies for tourism and understand its implications for technology adoption.

2. To investigate the relationship between the perceived fee associated with VR/AR experiences and tourists' willingness to adopt this technology for tourism, with the goal of identifying pricing strategies that facilitate adoption.

3. To analyze the usefulness of VR/AR applications for tourists by examining their impact on travel planning, navigation, cultural experiences, and other aspects of tourism.

4. To gauge tourists' perception of the innovative aspects of VR/AR in tourism, assessing their openness to adopting emerging technologies for travel purposes.

5. To explore the perceived value that VR/AR technologies bring to tourists, both in terms of enhancing their tourism experiences and their overall satisfaction with their journeys.

Can you help to provide me maybe one or two paragraph on the introduction and literature review with in-text citation as a starting point as I'm not familiar with research writing. Thank you in advance.

Reference no: EM134038275

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