How do marketers navigate ethical without sacrificing goals

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Reference no: EM133864475

Problem: Responsible Marketing

Instead of the four Ps of marketing (price, product, place, and promotion), a triple bottom line addresses three Ps-people, planet, and profits. Explore strategies companies use to incorporate social responsibility into their marketing practices while maintaining and sometimes growing profitability. Get the instant assignment help. Use the course readings, your research, and your personal experiences to consider the following prompts:

1) How do marketers navigate ethical, sustainability, and social considerations without sacrificing their financial goals?
2) Share your experience with sustainable marketing and how it impacts your consumer behavior.

Reference no: EM133864475

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