Reference no: EM131358576

Question 1

This week you are analyzing the costs and calculating break-even for your cookie company. In this discussion forum please talk about your different products and packaging configurations. How could you positively affect your profit using sales mix? What are some ways you can decrease your break-even point?

Question 2

The International Accounting Standards Board (IASB) is always working on new projects. Navigate to the IASB's website and locate the current projects. Select one of the current projects and read through the information presented on the website. Briefly discuss what you learned about the project with your classmates. In your post, describe the project, the accounting issues, and what the IASB is doing to deal with the accounting issue. Identify why you feel this project is important to defining international standards.

Question 3

The way a company markets their product is essential in the competitive marketplace. In the food industry for instance, Wendy's and McDonalds have taken totally different approaches when it comes to product marketing. Wendy's has taken the adult approach, basically overlooking the market of the children. McDonalds, on the other hand, has long pursued the children's market through their advertising and toy giveaways.

Taking a look at the perspectives of these organizations and their different approaches toward attaching opportunity and facing potential threats, which company do you think is positioned better going forward in the future? Explain each position in detail.