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Think about a branded product (e.g., Ivory soap, Crayola crayons, Chiquita bananas). Research the brand and analyze how the company has managed the brand's product life cycle (PLC) over the years. What type of strategy are they using? Do you think that the product described by other students will be successful long term? Explain why or why not.
Your discussions should include theory based upon product and branding strategy. Academic journals and peer reviewed articles should be included in your discussions. Please use journal articles for the sources in your writing. The sources you use and the dates must in recent years.
The idea is to create a concise and effective way to promote who you are as a business professional. All of the hard work you have done in this unit will now pay off. Articulate how to transform your Strengths and Opportunities into Actions/Result..
Estimate average annual household expenditure in each age group of household head taking into account the average number of people in the household and the US Department of Commerce (DOC) equivalence scales
Review the BMW case: Describe the pros and cons to BMW's selective target marketing? What has the firm done well over the years and where could it improve
Select a Fortune 500 company and research their Integrated Marketing Communications (IMC) tactics. In a three- to four- page paper (excluding the title and reference pages), analyze at least three IMC tactics and discuss whether or not the tactics..
Write a report to evaluate its buying process from the marketer's point of view using the five stages of the buying decision process.
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answer the following questions1. create an appropriate definition for erp? do not copy the text directly - paraphrase
Create a presentation of no more than 2 slides that evaluates alternatives that Exxon Mobil should consider to realize growth
read the article on carmax and respond to the following short essay questions. carmax challenge meets optimism 2008
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